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Research Methods - Primary data research - Qualitative approaches

Primary data research

Qualitative approaches

The methodology of the qualitative research approach, in the context of marketing research, is a valuable tool for the in-depth understanding of human behavior. Using appropriate techniques, we research the motives, the needs, the positions and the mind-set that determine both the consumer behavior as well as the social and political tendencies. In addition, we study the reasons and the ways that a person reaches specific decisions.

Qualititative research of consumers, corporations and special audiences

The basic methods used in quantitative research are:

  • Group discussions (Focus Groups), 8-10 participants (usual duration 1,5-2,5 hours)
  • Group discussions 4-6 specialized participants (mini focus groups), usual duration 3-4 hours.
  • In Depth Interviews
  • Business professionals interviews
  • Paired / coupled interviews
  • Accompanied shopping / observation
  • Intercept interviews (Interviews where the interviewee is approached in public places)
  • Expert Interviews
  • Online Depth Interviews


Ultimate Browsers SupportHRH participated in the event "Research Reveals" that took place at the Museum of Cycladic Art on Sept. 15th

The Application

The ApplicationWe offer structured research that focuses on our client's needs.

For us that means:

Current Survey

Current SurveyThe HRH constantly conducts new surveys and you are invited to participate, if you too want to join and participate......


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