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Research Methods - Field work - Data Collection

Field work - Data Collection

Qualitative research of consumers, corporations and special audiences

Some of the basic techniques we use in qualitative research for collecting data, are: projection techniques, role playing, provocation, reframing values, KJ- method, structural analysis, problem reversal, painting, collage, snowball, brainstorming, brain writing, free association etc

The qualitative surveys usually take place in our premises, in a specially designed area that contains two observation rooms (back rooms). The one is equipped with a two way mirror and the other with a closed circuit television.

Quantitative research of consumers, corporations and special audiences

  • Personal interviews based on a structured survey with closed (pre-coded) and open questions.
  • Telephone interviews with structured survey and use of special software to record answers (CATI system: Computer Assisted Telephone Interviews)
  • Internet research. We cooperate with GLOBAL MARKET INSITE (GMI).
  • Mystery visits and survey completion by the researcher after the visit (applies to research for examining adherence to codes of operation in retail chains)
  • Inventories or deliveries checking through filling special forms.
  • Mail research.


Ultimate Browsers SupportHRH participated in the event "Research Reveals" that took place at the Museum of Cycladic Art on Sept. 15th

The Application

The ApplicationWe offer structured research that focuses on our client's needs.

For us that means:

Current Survey

Current SurveyThe HRH constantly conducts new surveys and you are invited to participate, if you too want to join and participate......


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