The goal of this research is the study, use and evaluation of Mass Media as advertising vehicles, to advance specialized, strategic Marketing initiatives for products or services. The research examines in theory and practice, the necessary steps and actions needed to develop an advertising plan that effectively corresponds, both, to the special targets of the various advertising media, as well as to the strategic goals of the advertising campaign as a whole.
In addition, the research: determines the target audience, analyzes the effectiveness of the advertising campaign, evaluates the creative aspects of the campaign, etc
HRH participated in the event "Research Reveals" that took place at the Museum of Cycladic Art on Sept. 15th
We offer structured research that focuses on our client's needs.
The HRH constantly conducts new surveys and you are invited to participate, if you too want to join and participate......