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Research Methods - Primary data research - Quantitative approaches

Primary data research

Quantitative approaches

Quantitative research of consumers, corporations and special audiences

  • Personal interviews (Face to Face)
  • Computer assisted personal telephone interviews (CATI)
  • Online personal interviews (CAWI Web-based)
  • Experimental Design – Hall tests
  • Mystery Shopping - Situation Research - Observation Research
  • Consumer behavior research through observation (Observational Research)

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