Processing and analysis of data

All the acquired data are processed in house in order to guarantee the high quality of the processing and the confidentiality of the analysis and the results. Specifically:

QUALITATIVE RESEARCH

• The main goal of all utilized techniques is to better understand the way people think and react about a specific subject.
• The coordinating psychologist evaluates and analyses all the data (verbal or other) that have been collected during the interviews with the Content Analysis method. This way we draw all the useful information about the research process, the interpretation and the final presentation of the findings.
• All interviews (group or personal) are recorded (sound and video). Every word or phrase is decoded, in order to establish the reliability and the validity of the findings.
• The client receives all the participants comments in his desired format (printed and/or electronically).

QUANTITATIVE RESEARCH

Our expertise and experience in statistical analysis is mainly applied to:

• Sampling techniques
• Calculation of statistical error
• Ratio estimation
• Principal Components Analysis
• Cluster Analysis
• Regression Analysis
• Factor Analysis
• Correspondence Analysis
• Multidimensional Scaling
• Conjoint Analysis
• Benchmarking